Permanent Cure for Food Cravings, mood swings and addictions You’ve probably heard that chemical imbalances can cause depression, mood swings and other mental health problems. But did you know that food cravings, weight problems, yo-yo, binge drinking and the results could also be chemical imbalances? You see, your brain contains chemicals called neurotransmitters. The neurons in the brain using these chemicals to communicate. Create your mood, confidence, self esteem and many other emotions. There are several key neurotransmitters, including serotonin, GABA, and catecholamines. These chemicals must be in balance for healthy brain function. And everyone has a different role. You can see these roles more clearly when the body becomes deficient. For example, a lack of serotonin can lead to struggle with worry, anxiety, obsession, winter depression and low self-esteem. You can have panic attacks, phobias, fibromyalgia, ATM, insomnia, suicidal thoughts, hyperactivity and dislike the heat. And you can use drink, drugs, or carbohydrates to enhance your mood. A doctor may prescribe a classic SSRIs for depression. Block the reuptake of serotonin neurons in your synapses. SSRIs can be highly addictive and have many problems and even life-threatening side effects. “It could be liver failure and metabolic disorders to suicide and murder. Moreover, these drugs are still not solve the problem. They only mask the underlying deficiency of the neurotransmitter. Even if the real problem is the lack of serotonin, which do not encourage your body to do more. They help keep your brain to poor nutrition. When you stop, the problem may get worse. There is the possibility of 50-80% of the toxicity of withdrawal. The withdrawal symptoms are anxiety , dizziness, insomnia, fatigue, flu-like symptoms, depression, tingling or electric shock sensations. But serotonin is not the only deficiency of the neurotransmitter available. Some possibilities: • catecholamines (dopamine, norepinephrine) may cause a shortage of absence energy, concentration and attention. You can easily get bored. It could be more sleepy than usual. cocaine may be deficient in catecholamines. forms of cocaine, the deficit, but it is much worse. It removes the natural production of your body. And you can ask for stimulants such as caffeine, chocolate and amphetamines. • phenylethylamine (PEA) deficiency is a common cause of depression. drug Selegiline prevents the body to decompose. increases exercise PEA may be responsible for the large municipalities “Runner’s.” Some Researchers refer to the PEA as the “molecule of love.” Because he has found in chocolate. This may explain why you’re a chocoholic or a desperate need of your workout. • A lack of GABA can make you feel like alcohol and sedatives like Valium or Xanax. You may feel stiff, tight, overrated, unable to relax or loose, wired, overwhelmed, or burned. Because GABA is an inhibitory neurotransmitter. It relaxes, soothes and reduces overstimulation. Without it, you’ll find very difficult to relax. not any of these symptoms sound like you? Your emotional imbalance or dependency trends are real. It is probably due to a chemical imbalance called neurotransmitter deficit. And while most doctors prescribe these drugs to treat chemical imbalances, there is a lot safer to solve the problem. You should start by restoring the neurotransmitters. How to correct a deficiency of serotonin: The good news is that you can fix the gaps with more serotonin supplements rather than drugs. There are I’ve seen some cases in which drugs work best. But in any case, the patient had a performance by the thyroid. When we solved the problem of thyroid supplements work wonders. So if these supplements do not work, check with your doctor thyroid and the integration of body temperature. To reverse a deficit of serotonin, you need an amino acid tryptophan. Tryptophan is converted to 5-HTP (5-hydroxytryptophan), and then to serotonin. Taking one or the other can help a deficiency of serotonin. The doses range from 1.000 to 2.000 mg twice daily tryptophan. The dose of 5-HTP is 100-200 mg 2 times a day. Nutrients SAM-e is essential to restore the serotonin (and catechols). We at 200-400 mg twice daily. and zinc (30 mg) can help in some cases. Supplemental B vitamins are essential. Your body can not do without the neurotransmitters. I suggest supplementing 50-100 mg daily . Your body produces vitamin B3 or niacin from tryptophan. Tryptophan is also necessary for the production of serotonin. But if you are deficient in vitamin B3, your body can divert tryptophan to B3. This would reduce the amount of tryptophan available for production of serotonin. Taking vitamin B3 can use your body to produce serotonin tryptophan necessary. How to fix a shortage of catechol: the amino acid phenylalanine is the raw material. However, its metabolite, tyrosine (500-1000 mg twice daily) is probably higher. Many doctors use tyrosine to help overcome his addiction to crack cocaine (two grams 3-4 times daily). How to correct a deficiency of PEA: PEA is a source of incredible a call of algae Aphanizomenon flos-aquae (AFA). NutriCology it markets as PEANhance (available on the Internet or 800-545-9960). The psychiatrist Gabriel Cousens, MD says that may be of great assistance to drug addicts and depressed brain. Try 1 -2 capsules daily. How to correct a deficiency of GABA: The neurotransmitter GABA can be replaced. Taking a supplement of GABA (100-500 mg / day). But beware, if you need to complete due diligence! can do sleep. You can also reverse a deficiency of GABA with the amino acid taurine (500-1000 mg 2-3 times daily). And theanine (50-200 mg three times daily) may help in the production of GABA in the brain. Theanine is also found in green tea. You need to take supplements of amino acids about 30 minutes before a meal or 1-2 hours, to avoid competition for absorption of other amino acids. Amino acids are two forms called D and optical L. phenylalanine in nature is the form L. It ’s the father of catechols. To create synthetic phenylalanine, both forms D and L. This form is very useful to rebuild your natural opiates for chronic pain. Try 500-1500 mg three times a day DL-phenylalanine. Improve your diet and lifestyle are the best ways to regain health. I can not focus on physical exercise, prayer, meditation and light enough. It ‘best to avoid the use pills, supplements it. But if you have a chemical imbalance in the brain, the correction could be difficult if not impossible, without additional costs. If you have not already started taking antidepressants, you could be a candidate for the natural approach. If fails with severe depression, your doctor may prescribe medication to help you. However, they are for the relief of short duration only. They are not a cure. And they have side effects. You could be on them forever, if not help your brain to recover the production of its own neurotransmitters. If you want more information about how neurotransmitters can affect health and mood, I recommend reading some of the work done by Julia Ross, MA. This is a nutritional psychologist who did a bang on work in his books the care and cure state of mind. Julia goes into detail on how to check and balance brain chemistry. Correction could never end your desire, weight problems and mood swings. Julia and brochures information is available on its website www. moodcure. com. You can also find his books online and local bookstores. Ref: Ross, Julia, MA. “orthomolecular treatment for alcohol, drug addiction and depression,” OHM Assembly in February 2007, Ross, Julia. Diet, Care of humor.

To go in a warm place in the depths of winter puà ² to be a callback d' enormous mind. è time be demonstrated to improve l' humor, the memory and to widen ours capacità of cognitive thought. However, extremely warm time puà ² indeed makes to feel us pià ¹ tires and lazy, to reduce our general humor. To be outside in an afternoon of spring to Nizza after letargo all l' winter over a long time span offers a way in order to recharge yours spirito.& #13; & #13; In a recent study, the participants have passed of the time all' opened in moderated climatic conditions they have been pià ¹ contained of those which all the day has passed within. Moreover they have found memory tens better when tests ran than comparison between the two groups. The search also has demonstrated that the sun Naturally favors the levels of serotonina through the supply of vitamin D., the persons feels a po ' pià ¹ blue d' winter and best in spring. Not è a great shock. Some experiences KNOW, also in winter, than è affective disturbance they for the lack of sun ages and calore.& #13; & #13; The optimal temperature for the human beings è of approximately 72 degrees, perché moderated è pià ¹. This explains perché people in the south of California is così happy all the time. The search has moreover found a tie between the warmth and the violent behavior. In order to improve l' humor, a person must at least spend 30 minuteren outside in warm and sunned time. Step the time in house when beautiful the è time così stretches to diminish l' humor and reduces the models of critical thought. And ' much probable one that it does not appeal to us to be blocked within, when the spring arrives the time – commonly known like fever spring. Puà ² also to be all' assets inside seems sordo or boring causing less of the produttivitÃ. & #13; & #13; Perhaps only the attività connected with l' affection outside of our humor. The è warmth associated with the beach, the baseball, tens of sport and divertimento to fires, walks in bicycle, etc filler memories d' infancy to play to outside all the day till the sunset. Who does not love this? & #13; & #13; & #13; & #13; & #13; & #13; & #13;

Dimmer switches can give a more relaxed feel to your home, and save you energy as well. But with the increasing prevalence of compact fluorescent lights or CFLs, many people are wondering what options they have for using a dimmer with these lights – or whether it saves more electricity to use a regular CFL, or to use incandescent or halogen bulbs on a dimmer switch. Let’s start by putting to rest some misconceptions people have over the relative energy use of fluorescent, incandescent, and halogen bulbs. Many homeowners put in halogen bulbs, starting in the 1990’s, on the mistaken idea that these lights are more efficient than incandescent lights. In fact their energy efficiency is pretty much the same as that of incandescents. So don’t think you’re saving energy by using them. CFLs, meanwhile, are very efficient – it takes about one fourth as much electricity to light up a CFL as to light up an incandescent or halogen lamp with the same light output. They also happen to last about eight times longer than incandescent lights. So if you are using a dimmer primarily to save power, you might be better off just switching your incandescent or halogen lights to CFLs, and keeping the dimmer switch on full, or going back to a standard on-off switch. That will give you more light for less power. If you want a more mellow lighting all the time, one way is to put in light bulbs that aren’t as bright. Whether you go down from, for example, a 100 watt incandescent to a 60 watt incandescent bulb, or down from a 100 watt incandescent bulb to an 18 watt CFL, you’ll still get less light and you’ll use less electricity. Of course, the CFL solution will save you much more electricity in the long run. But chances are you want the best of both worlds: the low running cost and better durability of CFL bulbs, with the flexibility to dim them when you don’t need their full light. You may have heard that you cannot put a regular CFL on a regular dimmer switch. In fact you can, but it is not recommended, because it can really reduce the life of the bulb. There is no increased risk of explosion or fire from installing a regular CFL on a standard dimmer switch – you’ll only increase the risk of shortened bulb life. And since the higher price of CFL bulbs is offset by the fact that they outlive incandescent bulbs by a ratio of 8 to 1, putting regular CFLs on a standard dimmer destroys that cost advantage. If you choose to dim CFLs, you have two real options: buy a special dimmer switch that is compatible with CFLs, or buy dimmable CFLs that are designed to work with standard dimmers. Both choices leave you with the energy-saving advantages of CFLs, as well as the ability to dim those CFLs. But for now at least, dimmable CFLs seem like the more affordable option, because fluorescent-compatible dimmer switches are prohibitively expensive, while the price difference between standard and dimmable compact fluorescents is miniscule. Let’s consider the total cost for both options, for a fixture with three 60-watt light bulbs. Let’s assume you already have a standard dimmer switch and regular incandescent light bulbs. If you want to upgrade to CFLs, your choices are:1. Installing three 13-watt standard CFLs at $3 a piece, and a $49 fluorescent dimmer switch. Total cost: $58. 2. Going for three 13-watt dimmable CFLs at $3. 50 a piece, and use the existing dimmer. Total cost: $10. 50!As you can tell, using an existing dimmer switch is a more affordable alternative. Since both options use the same amount of energy, in terms of payback period the solution with dimmable compact fluorescent lights is definitely much shorter. Even if you need to buy a dimmer switch because you don’t have one, it still makes sense to go with a standard switch and dimmable CFLs. You can get a standard dimmer switch for under $10. Even a fashionable one for $25 is more affordable than a fluorescent dimmer at $49. And with the cost gap between standard and dimmable CFLs so small, the only way a fluorescent dimmer switch will be cost competitive is if its price drops substantially, which it probably will over the coming years. If your only motive for using a dimmer switch with CFLs is to save money, and you don’t already have a regular dimmer switch, I would suggest you stay with basic CFLs and forego the dimmer switch. Use the money you save on the dimmer switch to buy more CFLs for other areas of your house. Dimmer switches resulted in major savings for incandescent or halogen fixtures because the bulbs were so wasteful. For example, my rec room has six 50-watt bulbs on a dimmer switch. By using the dimmer at about half power, we use 150 watts instead of the full 300 watts. Assuming an hour on each day, that would save 150 x 365 watts, or 55 kilowatt hours a year. But if we were to switch those halogen bulbs to 13-watt dimmable CFLs, we’d save 81 kilowatt hours a year at their full strength. By turning them down to half, we’d only save an extra 13 kilowatt hours a year – that’s about $1. 30 worth of electricity. Not really enough to make it worth considering this alternative. Consumer response to dimmable CFLs has been less than overwhelmingly positive. There were certainly some teething issues with these lights – early burn-out, flashing light, and loud buzzing noises. These problems have been pretty much resolved in the more recent dimmable compact fluorescents. But if there isn’t a strong motivation for you to dim your CFLs, I would recommend sticking with standard compact fluorescents for a year, until the market offers a wider range of choices for dimmable fluorescent lights. Who knows – in a year or two, fluorescent dimmer switches could be as cheap as standard dimmers.

Over the last 2-3 years (off and on) I’m excited for nothing, was irritated at the slightest problem, it gets a little ‘depressed, even encouraged, not wanting to talk to anyone, not knowing anything to discuss or add to the conversations (and I piss very broad, because it’s not that I do not know what to add to the conversation, I do not know how to add or how to say arrrrrrgh) haha, but more that everything bullshizz I am a cool guy and very nice just pisses me off how I miss certain chemicals in the brain or the body that prevents me from being completely happy. And I know how difficult it is to achieve complete happiness day, but now I work hard for it. It twisted and confused I do not work hard, nothing I pose.HELP PLEAAAAAAAASE! And I know that many people have this problem, but we have this problem often feel that we are the only feelings as we faisons.SO PLEASE HELP!

• Increases happiness, motivation, concentration, memory, and intelligence.
• Increases euphoric effects of alcohol and other chemicals; prevents and lessens hangovers
• Promotes healthy brain function, preventing aging of the brain
• Used to fight diseases such as Attention Deficit Disorder (ADD), Parkinson’s, and Alzheimer’s
• Increases alertness and energy–NO JITTER/NO CRASH FORMULA

Product of the sugar DescriptionNew free Forumula! Fuel Neuro è a drink works them in catà ƒ a ©gorie that the è own. Neuro that carburizes first è à ƒ   drink Mood Enhancement formula that increases neurotransmitters in the brain, that they cause amà ƒ ©liorations varià ƒ ©es of l& #039; customer, like the better coordination, concentration, mà ƒ sexual ©moire, disc and the performance, l& #039; duration, the felicità and l& #039; humor gà ƒ ©nà ƒ ©rale. ingrà ƒ ©dient premià ƒ ¨re that carburizes Neuro è Piracetam, chemicals in great part utilisà ƒ © in Europe like un' decree for attention Disorder deficit, d& #039; Alzheimer and the disease of morbo of Parkinson. East Piracetam disponible sans ordonnance aux à ƒ  ‰ tats-Unis, to à ƒ ©tà ƒ © dà ƒ ©montrà ƒ © qu& #039; they have little or not d& #039; secondary effects and can accroà ƒ ®tre the performance lie them and physical of everyone. It contains: Mood Enhancement formulà ² (licence in suspended) 5415 mg: Taurine 1500 mg carnitine-L-tartrate of 1000 mg of DL-phà ƒ ©nylalanine 750 mg glucuronolactone 750 mg of colina Piracetam 750 mg (under form bitatrate colina) 500 mg Cafà ƒ ©ine 127. 5 mg Inositol 37. 5 mg of vitamin C 60,100 mg of vitamin 5 B1% DV 1. mg vitamin DV 100% B2 1. 7,100 mg of vitamin B3% VQ of 20 mg of vitamin DV 100% B5 10 mg of vitamin DV 100% B6 2,100 mg of vitamin B12% DV 6 mcg 100% DV sodium 10 mg 0% VQ Calories: 100 lipids: 0 g glucidi totals: 22 g sugars: 21 g Protà ƒ ©ines: 0 g Ingrà ƒ ©dients: water gazà ƒ ©ifià ƒ ©e, saccarosio, arà ƒ ´mes natural and crafts them, citric acid, benzoate of sodium (conservative), sorbate of potassium (conservative), sucralose
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For low carb diet foods to make you happy, they need to be the right kinds of low carb foods and drinks. If you’re reading this and thinking about things like ice cream, cookies or sweet rolls as foods that make you feel good, that is not where we’re going with this. Also, we’re not talking about low carb snack foods that are usually lacking in any real nutrition. To understand precisely what we’re discussing, let’s take a look at how certain nutrients affect the brain, the nervous system and your overall mood. Let’s say you’ve got an important business presentation and your nervous about standing up in front of a group of your peers. Which of these would you choose to calm your anxiety?A. A diet soda B. A glass of milkC. A handful of Gummy BearsD. A low carb food formula in a health drinkBelieve it or not, C is a correct answer if you want a quick fix that’s not really very good for you in the long run. In some people, sugar from candy acts as a short energy boost followed by a quick drop while some people go straight to the crash. However, D, a low carb food formula in a health drink is the best choice. This is because liquids are digested more rapidly and absorbed right away. Assuming that your low carb diet food health drink is made with natural ingredients, including whole foods with complex carbohydrates, then you will gain the most calming effect. If you thought a glass of milk was the best choice for relaxing, you should know that mixing protein with carbohydrates reduces the carb’s calming properties. So, next time you are eating a high carb cereal, don’t put milk on it if you want to feel less anxious as you get ready to face the day. Drinking a diet soda with artificial sweeteners is the worst choice you could make. Low carb diet foods and drinks that contain aspartame and saccharin do anything but calm the brain and nervous system. Avoiding these chemical ingredients in low carb foods or drinks is always a good idea, but especially if you are trying to relax. Look for natural low carb drinks without artificial stuff. The bottom line is that when you want to calm down, you can eat high carb foods, like potatoes, pasta, breads and other starches, or you can drink a naturally formulated low carb food mixture that will give you more benefits. Not only will your brain and nervous system get quick anxiety reduction, your body will get complex carbohydrates it can use for long lasting energy. An ancient Chinese proverb states, “In times of stress, sweeten the tea”. Our ancestors commonly consumed a spoonful of honey before bed to induce restful sleep. This may run contrary to the popular opinion that sugar gives you quick energy. Instead, recent research suggests that, “all carbohydrates, including sugar and starches have the opposite effect on most ordinary people” (Food-Your Miracle Medicine by Jean Carper-Harper Collins Publishers-1993). There are numerous experiments that show carbohydrates to be more like mild tranquilizers than pick-me-ups.
How some high carb foods act as sedatives, according to experts, could be due to complicated biochemical reactions. One theory is that carbs clear the way for the brain to receive more tryptophan, an amino acid that gets converted into serotonin. Now, researchers are learning more about the ability of serotonin to act as a calming chemical in the brain and nervous system. That’s why you hear about people with low serotonin levels developing greater stress. If you are eating low carb foods on a regular basis and feeling some nervousness or overly revved up energy, make sure you are getting tryptophan and serotonin by eating the right low carb diet foods.

• Zero Carbs
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Product DescriptionThe biggest concern women seem to have with most ?energy products? is that they don?t want to feel totally ?jacked up!? Redline Princess however, provides women with the same level of energy as original Redline, but with the added bonus of appetite suppression and mood enhancement, which is nothing short of euphoric. Cutting-edge compounds formulated in Princess work synergistically to burn fat and increase mood and mental focus, while decreasing appetite. VPX Scientists even added a little bit of ?-Alanine (an amino acid that acts as a buffer to delay fatigue) to allow you to exercise longer and harder, which ultimately help get you that much closer to your dream physique. Beta-Phenylethylamine HCl (PEA) contained in Princess raises blood pressure and blood glucose. The result is that we feel more alert and gives us a sense of well-being and contentment. PEA is known as the ?love drug? and is thought to be the reason why chocolate is an aphrodisiac. PEA mimics the brain chemistry of a person in love, so when the levels of PEA (phenylethylamine) are high in the body depression is relieved. This is the exact reason why women love chocolate so much ? it really is a mood elevator! Because Redline Princess has zero calories, you get to experience the same euphoria of 1,000 bars of chocolate minus the calories and the guilt. Redline Princess enhances Mental Clarity, Mood, Energy and Fat Loss. Additional Redline Princess benefits: -Zero Carbs -Zero Sugar -Non Carbonated -2 servings per bottle -Very Potent -3 Awesome Flavors ? Exotic Fruit, Grape & Green Apple Recommended Use: Shake well prior to use. Always begin use with one-half can (4oz. ) of REDLINE? daily to assess tolerance. Never exceed more than one can daily. Do not consume REDLINE? on an empty stomach. Consuming REDLINE? on an empty stomach may cause nausea.
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The biggest concern women seem to have with most energy products is that they dont want to feel totally jacked up! Redline Princess however, provides women with the same level of energy as original Redline, but with the added bonus of appetite suppression and mood enhancement, which is nothing short of euphoric.
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As is the nature of the food and drink business, emerging sectors such as mood/mind health have the ability to create a buzz among curious consumers and the potential to spark inspiration and interest from manufacturers/retailers. Over the past four years (since 2006), the sector has experienced significant changes, as more and more people show an interest in purchasing products to suit/improve their mood, improve mental acuity and target specific concerns (related to wellbeing and mental health). Products such as confectionery, bakery and soft drinks are traditionally perceived as indulgent, but recipe reformulation, re-branding and a change in marketing strategy can help to target mood/mind health. A change in strategy can introduce existing products to new potential target audiences, retail and distribution opportunities. Key features of this report• Analysis of sales values and volumes for the functional food and drink market in Europe, the US and Asia-Pacific. • Evaluation of the drivers behind the changing functional food and drink market (becoming more health-centric, niche and specific to individual health concerns) with a focus on moods/emotions and mental health. • Coverage of 18 categories (under the mood food/mental health heading) including soft drinks, baby food, ready meals, snacks and dairy. Scope of this report• Understand each regional market in terms of absolute size as well as the future potential of each type of product. • Evaluate the potential of sub-categories by comparing new product launches, maturity of market etc within the global food and drink sector. • Inform your sales team and/or export department by prioritising the geographical markets best suited to your current range of products. • Evaluate whether you should be looking beyond your current product portfolio for future opportunities within the functional food and drink market. Key Market Issues• Over the past four years, the sector has experienced significant changes, as more and more people show an interest in purchasing products to match/improve their mood, improve mental acuity and target specific concerns (related to wellbeing and mental health). • Consumers are likely to grow increasingly bored of the standard ‘energy drink’ flavors which have to date been (in the most part) limited to fruit flavors, as more and more products are brought to market. An emerging ingredient, the schisandra berry, has not yet made a major appearance in this market but this is expected to change in the next 12 to 18 months as more new products are developed in line with growing market opportunities. • Justifying a premium price in hard financial times is essential to long-term success and brands that have credible support for the bold health claims they are making in relation to improvements of mind/mood health should be able to justify their existence to their target audience (people who are looking to food and drink as prevention rather than cure). Key findings from this report• The functional food and drink sector is experiencing consolidation in established markets such as the UK and US, and holds massive growth potential in ‘emerging’ countries including China, India and Russia. • The maturation of the functional food and drink market in countries such as Japan has paved the way for the introduction of more niche and health-specific products such as those targeting moods, emotions and mental health. • Over the next three to five years, antioxidants will become even more important to the mood/mind health food and drinks market. Already gaining ground across other food and drink categories as a result of growing consumer understanding of their importance to a healthy diet (food and drink PR, marketing and advertising campaigns are primarily responsible for this growing understanding), antioxidant-rich ingredients such as cherries, pomegranates, blueberries and more exotic berries such as acai will feature more regularly in mind/mood NPD. Key questions answered• Which moods are addressed by recent food and drink product launches?• What are consumer perceptions of the impact of food and drink on mood/mental health? • Can food and drink products compete against/sit alongside the pharmaceutical industry’s mental health drugs?• What are the most exciting new product launches from around the world and what is so great about them?Table of Contents : Table of ContentsInnovations in Mood & Mind Health Food & DrinksExecutive summary 8Introduction to moods foods and mental health 8Drivers behind the evolution of the mood food market 9NPD analysis by region, flavor and sub-category 10Leading global trends in mood food 11Conclusions and success strategies 12Chapter 1 Introduction 14Summary 14What is this report about? 14Report methodology 15Report structure 18Chapter 2 Drivers behind the evolution of the mood/mind health market 20Summary 20Introduction 21Self-prescription 21Food not supplements 22Depression treatments: medicinal versus nutritional 23Top five disorders targeted by anti-depressant medication 24Top five anti-depressant sales and total value 25Medication through nutrition 27The food and mood project survey 27Beneficial nutritional self-help strategies 28Responses to health claims 30Ingredients innovation 32Green super-ingredients 34Essential fatty acids for memory enhancement 36Lifestyle targeting 39R&D and scientific breakthroughs 40Maturation of the global functional market 43Global functional food and drink market growth to 2012 43Functional food and drink market value 44Chapter 3 NPD analysis by region, flavor and sub-category 48Summary 48Introduction 49Regional analysis 49Asia Pacific 50Europe 54Latin America 58Middle East & Africa 62North America 65Case study: HealthShots 69Flavor analysis 70Top 20 flavors in mind/mood health food and drinks 70Top 20 fastest growing flavors in mind/mood health food and drinks 72Top 10 future flavor forecast in the mind/mood health food and drink market 75Product tag analysis 76Top 20 tags on mood/mind food and drinks 2006-2009 76Focus on antioxidants 77Sub-category analysis 79Growth of mind/mood food and drinks NPD by sub-category 79Diversification in NPD type between 2006 and 2009 80Chapter 4 Leading global trends in mood food 84Summary 84Introduction 85Celebrity endorsement 85Repositioning traditional products 86Daily dosing 87Premiumization 88Convenience 89Wholesome image 91The organic debate 92Diet aids 95Indulgence 96Chapter 5 Conclusions and strategies for success 100Introduction 100Strategies for success 101Actionable conclusions for marketing 102Actionable conclusions for NPD 104List of FiguresFigure 2. 1: Beneficial nutritional self-help strategies 29Figure 2. 2: Products with ‘green’ ingredients 36Figure 2. 3: Awareness versus availability of selected cognitive health ingredients 40Figure 2. 4: Global functional food and drink market growth, (%), 2002-2012 43Figure 3. 5: Share of mind/mood food and drinks NPD, by region (%), 2006-09 50Figure 3. 6: Black O-Pium energy drink with reishi mushroom introduced in Singapore in 2006 51Figure 3. 7: Mind and mood food and drinks launched in Asia Pacific 52Figure 3. 8: Balance Water brand targets women and children with flower essences 54Figure 3. 9: Mind and mood food and drinks launched in Europe 56Figure 3. 10: Lucozade range 58Figure 3. 11: Mind and mood food and drinks launched in Latin America 60Figure 3. 12: Three new flavors in the EQ range of tablets to make any drink into an energy drink 61Figure 3. 13: Mind and mood food and drinks launched in Middle East and Africa 62Figure 3. 14: Potion Herbal Remedy Energy Shots 65Figure 3. 15: Mind and mood food and drinks launched in North America 68Figure 3. 16: HealthShots: Brain Refresh, Men’s Edge & Sustained Energy 69Figure 3. 17: Share of mind/mood food and drinks, by sub-category (%), 2006-09 80Figure 3. 18: Share of mind/mood food and drinks, by type (%), 2006-09 81Figure 4. 19: Healthy convenient products with mind/mood benefits 91Figure 4. 20: Organic products with mood/mind benefits 94Figure 4. 21: Diet aids with mind/mood benefits 96List of TablesTable 2. 1: Top five disorders targeted by anti-depressant medication, by country (%), 2007-2008 24Table 2. 2: Top five anti-depressant sales and total value, by country ($000), 2007-2008 25Table 2. 3: Top five anti-depressant sales and total value, by country ($000), 2007-2008 (cont) 26Table 2. 4: Functional food and drink market value in Europe, the US and Asia Pacific ($m), 2002–12 44Table 3. 5: Top 20 flavors in mind/mood health food and drinks, 2006- 2009 72Table 3. 6: Top 20 fastest growing flavors in mind and mood health, 2009 73Table 3. 7: Top 20 tags on mood/mind food and drinks 2006-2009 76Table 3. 8: Growth of mind/mood food and drinks by sub-category 2006-2009 79  For More information please contact :
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